Insights

Growth and Integration Dahl Automotive has expanded through acquisitions to operate a broad network of dealerships and service units across Wisconsin and Minnesota. This multi-brand, multi-site footprint creates opportunities for cross-brand service packages, centralized parts procurement, and unified marketing across the network.

Marketing Momentum With strong digital marketing tooling (Facebook Pixel, Google Tag Manager) and industry recognition as a top marketer, the company shows receptivity to advanced marketing services. Opportunities include implementing a unified CRM and marketing automation stack, data analytics, and performance marketing to drive sales across locations.

Service Ecosystem Owning body shops and parts businesses alongside dealerships provides a robust service ecosystem. Potential sales avenues include parts supply chain optimization, auto body shop software, painting and equipment, training, and cross-location service contracts.

Community Partnerships Active community engagement, including partnerships with local organizations, indicates openness to sponsorships and CSR programs. Prospects include co-branded marketing initiatives, charitable campaigns, and experiential events at the auto museum to boost exposure.

Enterprise Readiness With substantial revenue and a sizeable multi-state footprint, Dahl Automotive is positioned for enterprise-grade solutions such as centralized DMS, ERP, CRM, and fleet services. This scale supports volume discounts, centralized procurement, and multi-site implementation of new technologies.

Similar companies to Dahl Automotive

Dahl Automotive Tech Stack

Dahl Automotive uses 8 technology products and services including Microsoft Clarity, Google Hosted Libraries, Twemoji, and more. Explore Dahl Automotive's tech stack below.

  • Microsoft Clarity
    Analytics
  • Google Hosted Libraries
    Content Delivery Network
  • Twemoji
    Font Scripts
  • RequireJS
    Javascript Frameworks
  • Vue.js
    Javascript Frameworks
  • Microsoft
    Miscellaneous
  • Microsoft Windows
    Operating Systems
  • Google Tag Manager
    Tag Management

Dahl Automotive's Email Address Formats

Dahl Automotive uses at least 1 format(s):
Dahl Automotive Email FormatsExamplePercentage
FLast@dahlauto.comJDoe@dahlauto.com
90%
First@dahlauto.comJohn@dahlauto.com
8%
Last@dahlauto.comDoe@dahlauto.com
2%

Frequently Asked Questions

What is Dahl Automotive's phone number?

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You can contact Dahl Automotive's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Dahl Automotive's official website and social media links?

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Dahl Automotive's official website is dahlauto.com and has social profiles on LinkedIn.

What is Dahl Automotive's SIC code NAICS code?

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Dahl Automotive's SIC code is 5511 - Motor Vehicle Dealers (New and Used) NAICS code is 4411 - Automobile Dealers.

How many employees does Dahl Automotive have currently?

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As of July 2026, Dahl Automotive has approximately 209 employees across 2 continents, including North AmericaSouth America. Key team members include Chief Operating Officer: V. P.Owner: S. D.Senior Controller: J. F.. Explore Dahl Automotive's employee directory with LeadIQ.

What industry does Dahl Automotive belong to?

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Dahl Automotive operates in the Retail Motor Vehicles industry.

What technology does Dahl Automotive use?

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Dahl Automotive's tech stack includes Microsoft ClarityGoogle Hosted LibrariesTwemojiRequireJSVue.jsMicrosoftMicrosoft WindowsGoogle Tag Manager.

What is Dahl Automotive's email format?

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Dahl Automotive's email format typically follows the pattern of FLast@dahlauto.com. Find more Dahl Automotive email formats with LeadIQ.

When was Dahl Automotive founded?

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Dahl Automotive was founded in 1911.
Dahl Automotive logo

Dahl Automotive

Retail Motor VehiclesWisconsin, United States201-500 Employees

Dahl Automotive is a family-owned retail automotive group based in La Crosse, Wisconsin. Founded in 1911, it is one of the oldest auto groups in the United States to remain under continuous family ownership, with operations across Wisconsin and Minnesota. The company operates 14 dealerships, two body shops, two parts and accessory businesses, and an auto museum, and describes its culture as humility-based and servant-led, aiming to positively impact employees and communities.

Its business centers on serving customers in the retail motor vehicles market by providing vehicle sales and related services through its regional network. The group expanded in 2023 by acquiring four Stevens Point dealerships, and in 2025 received the Marketer of the Year award at the Ascend Conference, reflecting external recognition of its outreach.

Section iconCompany Overview

Phone number
SIC Code
5511 - Motor Vehicle Dealers (New and Used)
NAICS Code
4411 - Automobile Dealers
Founded
1911
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Dahl Automotive's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Dahl Automotive's revenue is estimated to be in the range of $100M$250M

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