Global Presence Daktronics has a diverse workforce from all over the world, indicating a wide reach and potential customer base for international sales expansion.

Industry Standard Solutions The solutions developed by Daktronics have become the standard in the LED video and messaging display industry. Leveraging this reputation can lead to opportunities in offering cutting-edge technology to clients looking for industry-leading solutions.

Online Presence Utilization of online platforms including social media and modern tech stack like Google Tag Manager and YouTube can be leveraged to reach a tech-savvy audience, presenting opportunities for digital marketing and online sales strategies.

Financial Health With a revenue range of $100M - 1B, Daktronics demonstrates financial stability that can attract potential clients looking for reliable partners for long-term projects or investments, providing opportunities to target high-value contracts.

Competitive Positioning Being among similar industry giants like Philips, Samsung, and Sony in terms of revenue, Daktronics can capitalize on its competitive positioning to engage with customers who prioritize working with established and reputable companies in the market.