Large retail reach Target expansion opportunities with over 600 retailers across multiple counties in Michigan, focusing on increasing distribution of premium and craft brands represented by Dan Henry Distributing.

Diverse portfolio Leverage the broad supplier network including major BEVORs and craft breweries to upsell cross-category beer selections, seasonal releases, and exclusive import brands to retailers.

Mid-market focus Position as a scalable wholesale partner for retailers seeking reliable beer distribution with established brand families, offering volume commitments and promotional support.

Growth capacity With revenue in the 50 to 100 million range and a mid-sized employee base, pursue channel partnerships, co-op marketing, and tote programs to drive incremental sales without overwhelming operations.

Technology leverage Utilize Store Vantage, Wix eCommerce, and Google Cloud capabilities to streamline ordering, improve retailer analytics, and enable faster quote-to-order cycles for new brands.