Retail Network Growth Opportunity to upsell new beverages across 600 retailers in three Michigan counties, and expand into adjacent markets, using targeted promotions and exclusive launches to increase basket size and retailer loyalty.

Brand Portfolio Advantage The breadth of major beer brands and craft options enables tailored co-marketing and exclusive distribution deals with suppliers, to attract retailers seeking one-stop beer sourcing and to secure preferred SKUs.

Digital Ordering Drive Tech stack indicates online readiness; propose launching a streamlined ordering platform with mobile access, real-time stock visibility, and data-driven recommendations to reduce stockouts and boost order frequency.

Expansion Potential Mid-sized revenue range and regional footprint support scalable onboarding of new retailers and possible geographic expansion to neighboring counties, with a plan for onboarding, cold-chain logistics, and compliance support.

Sustainability & Efficiency Offer fleet optimization, eco-friendly packaging options, and waste/recycling programs as value adds for retailers and suppliers, improving margins and ESG alignment.