Regional Focus Target mid-sized automotive dealer with a regional presence and a multi-brand portfolio; Dan Perkins Subaru operates in the multiple-car dealer space and can benefit from scalable sales tools, regional marketing automation, and CRM enhancements to optimize local promotions.

Growth & Revenue Revenue in the $10M–$25M range signals room for incremental value through financing/credit optimization, digital marketing analytics, and aftersales services solutions to boost customer lifetime value and upsell opportunities.

Digital Infrastructure Existing tech stack includes Akamai, Google Analytics, Nginx and modern web tooling; present opportunities for performance optimization, security enhancements, and data-driven marketing integrations to improve online lead capture and customer experience.

Talent & Hiring Small employee base (11–50) suggests potential need for HR tech, recruitment marketing, and onboarding platforms to scale hiring, improve retention, and support performance analytics during growth phases.

Competitive Position As a Subaru dealer with peers like Planet Subaru in the market, there is potential to differentiate via customer experience platforms, loyalty programs, and targeted regional campaigns leveraging dealership data to compete effectively.