High Growth Messaging Target retailers and beauty distributors with a narrative around a fast-growing, innovative, cruelty-free brand delivering high-performance multifunctional products that empower makeup artists and consumers to express creativity.

Innovative Product Pipeline Leverage recent launches like Glosswork 4D Ultra Shine Lip Gloss and limited-edition Colorfix Stix Duo to create cross-sell opportunities and seasonal marketing bundles with retailers seeking trend-forward SKUs.

Awarded Brand Credibility Position the company’s recognition as Most Innovative Brand at The Ipsies and ongoing press coverage to build retailer confidence and justify premium shelf space and exclusive launches.

Digital & E‑commerce Scale Highlight existing tech stack (Shopify, WooCommerce, Klaviyo, Google Ads) and performance-ready channels to propose co-marketing, email campaigns, and performance-based promotions with partner platforms and retailers.

Sustainability & Cruelty Emphasize cruelty-free commitment to align with retailers and consumers prioritizing ethical personal care, enabling partnerships with eco-conscious stores and influencer campaigns focused on responsible beauty.