Strategic Acquisition Data Plus Math was acquired by LiveRamp in 2018 for $150 million, highlighting its valuable position within the data-driven marketing and advertising analytics industry. This acquisition reflects its recognized expertise and opens opportunities for partners seeking to collaborate with a proven player in Martech solutions.

Growing Product Leadership The appointment of Joran Lawrence as Vice President of Product in June 2019 indicates a focus on enhancing product development. This presents opportunities to engage with the company around innovative analytics solutions and expanding their market offerings, especially in video attribution and campaign optimization.

Industry Collaborations Partnerships with major players like NBCUniversal, FreeWheel, Inscape, and Verance underline Data Plus Math’s strong ties within the media and advertising space. These partnerships suggest potential sales avenues to media agencies, content providers, and brands looking for advanced measurement tools to demonstrate campaign ROI.

Niche Market Focus With a revenue range of up to $10 million and a lean team of 11-50 employees, Data Plus Math operates in a specialized segment of video advertising analytics. This focused positioning offers tailored opportunities to provide complementary solutions such as data integrations, custom analytics, and campaign optimization services for similar SME clients.

Financial & Growth Potential Despite its moderate revenue, the company’s recent product enhancements and strategic partnerships suggest ongoing growth opportunities. Engaging with Data Plus Math could be advantageous for those offering supplementary technologies or services to support their expansion into more advanced audience measurement and attribution markets.