Strong Industry Presence Penton, now part of the Informa Group, operates within the lucrative information services industry with a large workforce exceeding 10,000 employees, indicating a substantial market reach and potential for expanding service offerings.

Active Event Portfolio The company regularly participates in and hosts high-profile industry events across sectors like beverages, healthcare, and construction, providing opportunities to sell event management, sponsorship, and digital marketing solutions.

Recent Strategic Expansion The acquisition of Tarsus Group and ongoing expansion of their events portfolio suggest opportunities to offer partnership, technology integration, or custom content solutions that leverage their growing industry footprint.

Digital Technologies Usage Utilizing advanced platforms such as The Trade Desk, Tableau Online, and Google Marketing Platform indicates an openness to innovative marketing and analytics solutions, enabling targeted sales proposals for digital transformation tools.

Financial Scale and Growth With revenues between 100 million and 250 million dollars, Penton presents a sizable client base with potential for upselling premium analytics, content management, or event sponsorship packages targeted at mid-sized enterprise clients.