Market Transition With all Drobo products discontinued and the company having merged into Nexsan under StorCentric, there is an opportunity to engage existing customers and channel partners to transition to the new Nexsan storage solutions, emphasizing continuity and enhanced offerings.

Revenue Potential Despite a modest revenue range of 1 to 10 million dollars, the company's recent product launches such as the Drobo 5C and 8D, indicate ongoing innovation that can be leveraged to upsell new or complementary storage solutions to current clients.

Technology Adoption Drobo’s early adoption of self-managing storage solutions and partnerships with major tech brands like Apple reveal a customer base that values innovative tech. Targeting enterprise customers requiring scalable and user-friendly storage can unlock upselling opportunities.

Funding and Investment A recent funding of 4 million dollars coupled with previous investments suggests a company open to strategic partnerships and joint ventures to expand its product ecosystem and market reach.

Competitive Niche Operating in a highly competitive industry alongside giants like Western Digital and Seagate, the company’s focus on niche, innovative storage solutions presents an opportunity to position new offerings as differentiated, specialized alternatives for mid-sized enterprises seeking reliable storage options.