Product Portfolio Expansion Synology has recently updated its portfolio of desktop NAS systems and launched the ActiveProtect Appliance series. These new offerings present sales opportunities to target customers in need of data management and protection solutions.

Enhanced Customer Support The ActiveProtect launch event showcased Synology's commitment to providing new support offerings to enterprise customers. This focus on customer service can create sales leads with organizations seeking reliable IT partners.

Technology Integration Capabilities Synology's release of the Synology Office Suite API demonstrates their capability for seamless integration with third-party services. This technological flexibility can be marketed as a competitive advantage to attract businesses looking for interoperable IT solutions.

Industry Recognition and Partnerships Synology's sponsorship of events like The Mono Awards positions the company as an active player in the photography industry. Leveraging such partnerships can drive sales by tapping into niche markets and fostering industry relationships.

Leadership and Market Focus With the appointment of a new CEO, James Chen, to lead Synology America, the company is demonstrating a focus on business growth and data protection solutions. Leveraging this leadership change in sales engagements can highlight a fresh direction and expertise in the market.