Small team, agility Target the company’s small size (2-10 employees) as an opportunity to offer flexible, low-friction services or tailored research solutions that can scale with them as they grow.

Niche research services Position as a specialized research services partner that can provide rapid, high-quality insights for startups or small firms seeking competitive intelligence, market scouting, or targeted data gathering.

Cloud-first ops Note reliance on AWS and other cloud infrastructure; propose value-added cloud-based research workflows, data hosting, secure collaboration, and scalable analytics to support remote or distributed teams.

Tech-enabled efficiency Leverage the current tech stack (Statcounter, Varnish, AWS, email services) to offer performance monitoring, web analytics services, and secure communications enhancements as a bundled offering.

Growth-adjacent opportunities With similar peers in the market (e.g., Strikingly, Squarespace, LinkedIn), target opportunities in scale-up clients requiring research for product-market fit, go-to-market strategies, and competitive benchmarking.