Market Leadership Davis Wholesale Supply is the Midwest’s largest wholesaler in water softener salt, ice melt salt, and bottled water, positioning it as a trusted partner for customers seeking reliable supply and quick delivery, which can be leveraged to upsell related water treatment products and accessories.

Diverse Product Range With a comprehensive portfolio including high-quality brands like Pro's Pick, Diamond Crystal, and Ice Patrol, there are opportunities to expand into premium and specialty salts, catering to customers with specific purity or performance needs.

Regional Focus Serving multiple Midwest states such as Indiana, Ohio, Kentucky, Illinois, and Michigan, Davis Wholesale Supply offers potential to develop regionally tailored sales strategies and cross-promote water treatment and supply solutions across these markets.

Digital Presence Utilizing a modern tech stack with tools like MySQL, jQuery, and PHP indicates a foundation for digital marketing and e-commerce development, offering avenues for targeted online campaigns and direct ordering platforms to boost sales.

Growth Opportunities With revenue between 1 million and 10 million and a relatively small team, there is potential for expanding sales channels, introducing new product lines, and building strategic partnerships to increase market share and revenue growth.