Collaboration with Fun.com Partnering with Fun.com to create an official Morton Salt Girl costume presents a unique merchandising opportunity to tap into the costume market. Leveraging this collaboration, sales teams can explore cross-promotional sales strategies with costume retailers and enthusiasts.
Limited-edition Donuts Launch The introduction of the limited-edition Salted Caramel Old Fashioned Donut with Morton® Coarse Sea Salt provides a seasonal sales opportunity. Sales teams can capitalize on this exclusive offering by targeting partnerships with bakeries, cafes, and online food platforms for special promotional campaigns.
Acquisition of Windsor Inc. The acquisition of Windsor Inc. opens doors for expanding the product portfolio and distribution channels. Sales representatives can explore cross-selling initiatives by offering a wider range of salt products through the merged entity, reaching a broader consumer base.
Partnership with Route One Apparel Teaming up with Route One Apparel creates a branding opportunity to introduce Morton Salt products to a new customer segment. Sales professionals can leverage this partnership to co-market exclusive apparel and accessory packages along with Morton Salt products to drive incremental sales.
Investment in Land Assets The investment in acquiring 3.82 acres of land provides the company with potential future development and expansion opportunities. Sales development teams can strategize sales pitches around the sustainable practices associated with owning land assets, appealing to environmentally conscious consumers.
30K
$1B
14K$1B
4.3K$1B
503$100M$1B
35K$1B
1.1K$1B
12K$1B
76K$1BMorton Salt uses 8 technology products and services including Tableau Desktop, AppDynamics, Cloudflare, and more. Explore Morton Salt's tech stack below.
| Morton Salt Email Formats | Percentage |
| FLast@mortonsalt.com | 87% |
| First.Last@mortonsalt.com | 7% |
| First_Last@mortonsalt.com | 5% |
| F.Last@mortonsalt.com | 1% |
ManufacturingUnited States1001-5000 Employees
Since 1848, we have been improving lives and enhancing every day moments – at home, at work and virtually everywhere in between. Still today, we are widely recognized for our iconic Morton Salt Umbrella Girl who has remained the face of our brand for over a century. And our products remain staples in the hearts and homes of millions of Americans. That’s because we’re a company with vision, drive, and a big heart.
Funding & FinancialsMorton Salt's revenue is in the range of $1B
Funding & FinancialsMorton Salt's revenue is in the range of $1B
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