Legacy & Trust Leverage Dayton Toyota’s long-standing presence as New Jersey’s first and second oldest Toyota dealer to build credibility with customers seeking dependable service, certified maintenance, and a family-owned experience.

Service Excellence Target opportunities around their extensive service capabilities, including 1-hour sales delivery, Toyota Express Maintenance, late hours, 24/7 online booking, free shuttles, loaner vehicles, and a certified collision center to upsell maintenance plans and warranty extensions.

Diverse Inventory Capitalize on a large showroom and 21 acres of new and pre-owned inventory to cross-sell complementary products such as extended warranties, service plans, and certified pre-owned programs, plus partnerships with collision and rental services.

Hybrid Growth Align with the rollout of the 2026 Toyota Prius to drive upsell opportunities in hybrid technology, batteries, charging solutions, and eco-friendly financing options for sustainability-minded buyers.

Financial & Reach With annual revenue in the mid-range tens of millions and an active online presence, pursue digital lead generation, after-sales programs, and enterprise rental collaborations to expand monetization beyond vehicle sales.