Family Friendly Scale Position Daytona Lagoon as a premier family entertainment destination with capacity for large groups (up to 4,000) and a diversified mix of attractions (waterpark, go-karts, mini golf, laser tag, arcade, rides). Leverage this for B2B partnerships with event planners, schools, and corporate groups seeking comprehensive venue solutions.

Awards & Recognition Highlight recent recognitions as the 2024 Best Family Entertainment Center by the CVB Visitors Choice Awards to build credibility with corporate clients and families. Use awards in outreach to secure group bookings, sponsorships, and cross-promotional opportunities.

Community Partnerships Note the strategic partnership with Volusia County Schools to provide prize incentives, signaling openness to education-focused programs and sponsorship avenues. Explore collaboration for school rewards, field trips, and community engagement programs to drive off-peak traffic.

Growth & Hiring Pulse With a sizable workforce and history of annual hires, emphasize stable operations and scalable staffing for seasonal campaigns. Tailor staffing solutions for enterprise events, private functions, and large-scale parties to maximize venue utilization.

Tech & Engagement Leverage the tech stack and digital presence (site kit, analytics-friendly tools, and social integrations) to target marketing automation, retargeting for local families, and digital partnerships with nearby hotels, resorts, and attractions for bundled experiences.