Location Advantage Situated within the Sheraton Ferncroft in Danvers, Massachusetts, CoCo Key Water Resort benefits from a strategic location that can attract luxury hotel guests and local visitors seeking recreational amenities, presenting cross-promotional opportunities.

Target Market Expansion With a moderate employee base and a sizable 65,000 square foot facility, there is potential to expand marketing efforts towards families and corporate groups in the New England region, leveraging the popular indoor waterpark trend.

Tech Integration Utilizing basic technology like Google Fonts API and Apache suggests an openness to digital engagement; investing in enhanced online booking, mobile app features, or virtual tours could increase customer engagement and reservations.

Market Positioning Compared to similar resorts with higher revenue figures and larger staff, there is an opportunity to differentiate through unique attractions, superior guest experiences, or value-added packages to grow revenue and market share.

Growth Potential The absence of recent funding details indicates a potential for strategic investments or partnerships aimed at expanding facilities, improving amenities, and increasing competitiveness in the recreational waterpark sector.