Award Recognition DBI has recently been named a 2025 Best In Class dealer by Haworth, signaling validated performance and credibility. Use this to accelerate outreach with prospects by highlighting proven partnership quality, exclusive access to Haworth products, and potential preferred pricing or collaboration opportunities.

Regional Expertise With over four decades serving Mid-M Michigan organizations from a Lansing base, DBI understands local market needs, regulations, and workplace dynamics. Leverage this to position customized workspace solutions for regional companies undergoing growth, downsizing, or hybrid work transitions.

Mid-Market Growth Revenue is in the $50M-$100M range and employee count suggests a mid-market footprint. Target mid-sized enterprises in adjacent industries seeking scalable office furniture and design services, plus integrated installation and post-sale support to drive ongoing project pipelines.

Integrated Solution DBI combines design, product strength from Haworth, and local installation expertise. Sales opportunities exist in end-to-end projects including space planning, modern aesthetics, practical functionality, and a seamless implementation experience for clients migrating to modern work environments.

Digital Presence Active use of modern tech stack and marketing channels (Moat, YouTube, SEO tools) indicates a digitally engaged customer outreach. Propose collaboration on content-led campaigns, virtual showroom experiences, and data-driven outreach to reach decision-makers in office furniture and facilities management.