Mid-market Focus Target De Joya Griffith as a mid-sized CPA and consulting firm with multi-office reach (Nevada, New York, Pune, Beijing). Opportunities exist to upsell advisory and international compliance services, leveraging their PCAOB, CPAB, and AICPA registrations and desire for value-added planning year-round.

Growth Mindset Capitalize on their growth trajectory and emphasis on proactive planning by offering scalable ERP and financial systems integration, process optimization, and continuous audit readiness to support expanding client base and annual revenue growth.

Global Capabilities Position international collaboration and cross-border compliance services (audit, tax, consulting) to attract clients with global operations, leveraging their Russell Bedford affiliation to provide multinational coverage and cost-efficient solutions.

Technology Enablement Highlight opportunities to modernize client accounting with cloud-based workflows, data analytics, and secure remote audit capabilities to differentiate from competitors and improve efficiency for clients with dispersed teams.

Competitive Positioning Emphasize’ big-firm quality with small-firm attentiveness and cost advantage to attract mid-market companies seeking high-touch service; pitch services across financial statement auditing, tax, accounting, and consulting for cross-sell potential.