Growth through expansion De Paul University is actively expanding its programs and facilities, including new BA in Theatre, a basketball practice facility, and athletic campaigns like The DePaul 500. This signals opportunities to upsell technology, digital marketing, and experience platforms to support program launches, event promotions, and sponsorship activations.

Athletics and media With aggressive investments in athletics infrastructure, marketing campaigns, and recognition in NACMA, there is a strong potential to offer advanced marketing, CRM, and analytics solutions to optimize ticketing, CRM integration, and fan engagement across online and offline channels.

Digital engagement The tech stack includes AppNexus, Adobe Experience Cloud, LiveChat and other digital tools, indicating a readiness and need for integrated marketing automation, data management, and customer experience optimization across websites and campaigns.

Strategic partnerships Recent partnerships and collaborations, including awards and cross-institution projects, point to opportunities in enterprise partnerships, grant management platforms, and collaborative marketing intelligence to streamline joint programs and sponsorships.

Financial and scale Revenue is in the low to mid millions with a lean employee base, suggesting a high value for scalable, cost-efficient IT, security, and cloud solutions, as well as targeted value-based proposals for growth, data analytics, and campus modernization initiatives.