Analytics Optimization Leverage National Louis University's existing analytics stack (Freshmarketer, Microsoft Clarity, Yandex Metrica) to improve enrollment conversions and program page performance. Propose a conversion rate optimization engagement that maps the admissions funnel, sets up event tracking, and runs A/B tests on key landing pages and forms. Emphasize attribution, dashboards, and ROI storytelling to inform marketing decisions.

Web Platform Modernization The current mix of modern frontend (Svelte, Elementor) with legacy backend (CodeIgniter) and hosting (LiteSpeed) signals opportunities to modernize components, adopt a headless CMS approach, and improve performance and security. Explore integrations with LMS and CRM systems to streamline admissions, student services, and alumni engagement.

Student Experience Offer a unified student recruitment and engagement platform by integrating CRM, marketing automation, and learning management with personalized content. Propose a packaged solution covering admissions lifecycle, program discovery, financial aid messaging, and ongoing education programs. Emphasize multi-channel communications, tracking, and analytics to boost retention and enrollment.

Data Governance Address data privacy and FERPA compliance with data governance and secure data sharing. Highlight access controls, auditability, and data retention policies. Offer cloud hosting options with security certifications and ongoing monitoring to support data-driven decision making and ensure regulatory readiness.

Regional Partnerships Position NL University as a Chicago-based partner for workforce development, certificate programs, and continuing education. Propose collaborations with local employers for customized training, online micro-credentials, and revenue-sharing marketing. Outline joint go-to-market plans, flexible delivery options, and measurable outcomes to attract partnerships.