Rapid Growth Potential De Soi has demonstrated significant market traction with annual revenues estimated between 1 million and 10 million dollars and secured a substantial $4 million seed funding round, indicating strong investor confidence and growth potential in the premium non-alcoholic beverage space.

Innovative Product Line The company's focus on non-alcoholic apéritifs infused with natural adaptogens aligns with current wellness and health-conscious trends, creating opportunities to target health-focused retail outlets, bars, and hospitality sectors seeking premium, functional drink options.

Brand Co-Ownership Founded by celebrity Katy Perry and renowned distiller Morgan McLachlan, De Soi benefits from high-profile brand equity and marketing leverage, offering prospects an attractive partnership for premium branding, sponsorships, and celebrity-endorsed distribution channels.

Digital Engagement & Innovation Utilizing modern tech stack including Mailchimp and Amplitude for customer engagement and analytics, De Soi is well-positioned to enhance personalized marketing campaigns, loyalty programs, and digital sales channels to accelerate customer acquisition and retention.

Market Positioning & Trends Operating in a niche yet rapidly expanding segment of non-alcoholic beverages inspired by European aperitif traditions, De Soi has opportunities to collaborate with boutique retailers, health-conscious venues, and international food service providers looking to differentiate with premium, on-trend offerings.