Niche NA Pivot De Soi focuses on sparkling non-alcoholic apéritifs with natural adaptogens, signaling a strong position in the growing non-alcoholic beverage segment and potential cross-selling opportunities with retailers looking to expand NA options and premiumized wellness drinks.

Celebrity-Backed Brand Co-founded by Katy Perry and a master distiller, the brand combination of pop-culture appeal and craft credibility can be leveraged to secure premium shelf space, influencer partnerships, and co-marketing with lifestyle retailers targeting trend-conscious consumers.

Growth Momentum Raised seed funding of four million and recent product expansion with Social Spritz indicate active growth and a willingness to test new formats; opportunities exist for distribution partnerships, regional rollout deals, and or co-branded campaigns with beverage distributors.

Digital-First Reach Active tech stack includes Criteo, Facebook Pixel, Octane AI, and TikTok Shop, suggesting readiness for targeted digital marketing, e-commerce optimization, and direct-to-consumer campaigns; sales teams can propose performance marketing packages and retailer-supported online ordering programs.

Small-Biz Agility With a lean team and mid-market revenue, De Soi is likely receptive to scalable, low-friction partnerships, private-label opportunities, and wholesale programs with mid-sized retailers and hospitality venues seeking premium NA beverage options.