Growing NA Beverages De Soi is a fast-growing non-alcoholic aperitif brand with recent product launches including Social Spritz, signaling expansion into functional NA beverages and potential cross-sell opportunities with retailers and on-premise accounts seeking healthier, premium drink options.

Celebrity & Partner Network Co-founded by Katy Perry and a renowned master distiller, De Soi has strong consumer interest potential and media pull. Leverage influencer-led campaigns and leverage their brand equity to secure partnerships, co-branding, and premium placement across hospitality channels.

Mid-Sized Growth With 11-50 employees and revenue in the low-to-mid single-digit millions, De Soi sits in a scale-up sweet spot ideal for wholesale expansion, distributor onboarding, and regional retail pilots to accelerate revenue without massive operational risk.

Digital Acquisition Active use of multiple ad tech platforms (Criteo, Reddit Ads, StackAdapt, Google Workspace, Mailchimp) and analytics tools (Hotjar, Piwik PRO) indicates a mature direct-to-consumer approach. This suggests opportunities for enhanced retailer marketing programs, co-op advertising, and data-driven merchandising.

Funding & Leadership Seed funding of four million and a hired General Manager signal readiness for channel diversification and scale. Sales opportunities exist in securing new distribution, hospitality partnerships, and expanding into wellness and premium grocery channels in response to demand signals from investors and leadership.