Premium NA Beverages Target upscale retailers and hospitality partners in Los Angeles and West Coast markets with De Soi’s non-alcoholic apéritifs. Position as a premium, health-conscious alternative for clients seeking sophisticated, low- or no-ABV options, leveraging a celebrity-backed founder story to drive initial interest.

Adaptogen Benefit Highlight natural adaptogens as a differentiator to wellness-focused consumers and wellness-forward retailers. Develop co-marketing with functional beverage platforms and wellness influencers to expand placement in health stores, gyms, and boutique hotels.

Seed to Scale Leverage recent seed funding and growing brand momentum to secure distribution deals with mid-market CPG distributors and regional chains. Emphasize growth trajectory, marquee founder exposure, and a scalable D2C and e-commerce strategy via Shopify.

Hospitality Focus Align with bars, lounges, and premium restaurants that favor non-alcoholic aperitifs to complement cocktails. Offer bar-grade serveware, recipe cards, and staff training to boost on-premise adoption and menu placement.

Talent & Partnerships Capitalize on experienced leadership and recognition by engaging with event sponsorships, pop-up collaborations, and strategic partnerships with lifestyle brands. Explore limited-edition flavors or co-branded campaigns to drive trial and viral sharing.