Sustainability Focus De Verspillingsfabriek focuses on combating food waste by creating tasty products from value-less or minimally valuable food streams, addressing the global issue of 50 kilos of food waste per person per year and offering solutions to suppliers, food producers, and supermarkets.

Technology Utilization Leveraging tech tools like Google Analytics, Hotjar, and Google Tag Manager enables De Verspillingsfabriek to gather valuable insights on customer behavior, enhance user experience, and optimize marketing strategies, paving the way for data-driven decision-making and targeted sales approaches.

Market Positioning In a market where sustainability and reducing food waste are gaining momentum, De Verspillingsfabriek's innovative approach of turning waste into marketable products positions it as a unique player with a compelling story, resonating with conscious consumers and environmentally focused businesses.

Competitive Landscape Given the company's distinct focus, De Verspillingsfabriek stands out amidst larger food service providers like Albron, Eurest, Sodexo, and HelloFresh, presenting opportunities for targeted partnerships, collaborations, or shared sustainability initiatives to tap into their customer bases.

Employee Engagement With a team size of 11-50 employees, fostering a culture of purpose-driven work and environmental stewardship can not only enhance brand reputation but also attract like-minded individuals, potentially leading to collaborations, advocacy, and increased reach within the sustainability-conscious market.