DealerLeads
Advertising ServicesCalifornia, United States11-50 Employees
DealerLeads operates in the advertising services sector, providing VIN-specific automotive advertising and syndicated classified inventory through a network of more than 50 automotive marketplace channels. The platform aims to deliver first-party data, first-generation traffic, and first-party leads directly to a dealership’s website, leveraging in-market inventory to reach real buyers. Pricing is performance-based, with charges tied to cost-per-click or cost-per-lead and with each interaction tracked and attributed. The service emphasizes landing page experience optimization and the goal of reducing exposure to non-relevant or recycled clicks. Based in Calabasas, California, DealerLeads serves automotive dealerships across brands and demographics, offering tools to drive first-party traffic and leads and to measure digital marketing performance. The company describes itself as the engine behind the CarDealerships.com ecosystem rather than a traditional vendor, focusing on first-party performance and data attribution. In 2023, DealerLeads announced the launches of lot.net, an automotive search engine, and cardealerships.com, a business listing directory for dealerships.
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