Cox Synergy Dealer.com operates within Cox Automotive’s unified marketing, sales, service, and operations ecosystem, enabling cross-sell opportunities to dealerships already using VinSolutions and other Cox platforms. Position services to Cox customers as a bundled digital marketing and customer experience solution that harmonizes online and in-store workflows. Leverage existing channel relationships to accelerate deal cycles and expand footprint within dealer groups that rely on Cox tools.

NADA Launch Accelerate My Deal Elite is launching at NADA 2026 for Dealer.com and Autotrader, signaling a new tier of personalized, faster customer journeys. Use the event as a foot-in-door to introduce dealers to the Elite capabilities, ROI through faster engagement, and seamless integration with the broader Cox Automotive stack. Target attendees and participating dealers for pilot programs and co-branded campaigns.

GA4 Metrics Dealertrack Technologies is developing GA4 custom dimensions and metrics, signaling strong dealer demand for analytics and dashboards. Offer analytics implementation, data integration, and KPI dashboards tailored to marketing and sales performance to help dealers optimize campaigns.

AI Personalization VinSolutions has AI capabilities and Dealer.com’s data-driven platform creates an opportunity to upsell AI-powered targeting, content personalization, and automated campaign optimization across websites and digital advertising. Propose integrated AI enabled campaigns that align with Accelerate My Deal experiences for faster, more personalized customer journeys.

Partner Ecosystem A growing partner ecosystem, including DataDise and RunBuggy collaborations, signals easy entry points to offer end-to-end dealership tech stacks. Leverage co-selling with partners to reach new dealer cohorts and position as the integration layer that connects marketing, CRM, and logistics solutions.