Small but specialized Dean Runyan Associates is a small market research firm with 2-10 employees, specializing in travel and tourism economic impact analysis. Sales opportunity: position them as a boutique partner for high-touch, transparent studies and customized economic impact reports for destinations or facilities seeking targeted insights.

Niche industry focus Core expertise lies in travel, tourism, and recreation planning and evaluation. Sales opportunity: offer expansion into related policy analysis, marketing impact assessment, and facility design optimization for tourism clients or regional tourism boards.

Strategic partnerships Recent collaboration with Travel Oregon to estimate economic significance indicates openness to joint ventures with destination marketing organizations. Sales opportunity: propose formalized research partnerships or retainer arrangements with state or regional tourism agencies seeking ongoing impact analysis.

Visible value proposition Emphasizes transparent methodologies, clear reporting, and responsive communication for projects of any size. Sales opportunity: pitch as a trusted, scalable research partner for policymakers, planners, and operators needing decision-grade data and actionable insights.

Accessible tech stack Utilizes common tools and platforms (Webpack, Microsoft 365, Google Fonts, OWL Carousel, Lightbox, reCAPTCHA, Bootstrap, Adobe Fonts). Sales opportunity: leverage their existing tech familiarity to offer integrated deliverables, dashboards, and accessible online reports for clients with digital reporting requirements.