Targeted Market Small team with specialized travel and tourism research focus presents an opportunity to offer scalable, high-value market impact services and flexible engagement models to destinations and facilities seeking concise, policy-relevant reporting.

Economic Impact Niche Proven strength in economic impact analysis for travel and recreation positions DRA to upsell larger regional or state-level studies, leveraging existing client relationships like Travel Oregon for expansions into new states or sectors.

Public Sector Alignment Experience partnering with state and national agencies can be translated into proposals for government-funded or grant-supported research programs, appealing to agencies seeking rigorous, transparent methodologies.

Tech-Enabled Transparency A tech stack emphasizing transparency and clear reporting can be highlighted to differentiate from larger firms, offering deliverables that are easily auditable by clients and stakeholders.

Growth via Partnerships Collaborations with destinations and facilities suggest a strategy of expanding through co-branded or client-referred projects, targeting regions with growing tourism infrastructure and aggregate visitation data needs.