Regional Leadership DeBauche Truck & Diesel is a leading full-service truck dealership in La Crosse, Wisconsin, serving a regional customer base with medium and heavy-duty commercial trucks, presenting opportunities to expand local and regional service contracts.

Comprehensive Services With offerings including new and used truck sales, maintenance, repairs, parts, and leasing, the company has multiple touchpoints to cross-sell maintenance plans, parts, and leasing solutions to existing customers.

Digital Presence Utilizing modern web tools like Google Analytics and Microsoft 365, DeBauche Truck demonstrates a digital footprint that can be leveraged to identify customer behavior patterns and targeted marketing campaigns.

Growth Potential With annual revenues between one million and ten million dollars and a lean team of 11-50 employees, there are opportunities to introduce scalable technology solutions to enhance operational efficiency and customer engagement.

Market Position Positioned among well-known industry players with notable competitors like Volvo Trucks and International Trucks, DeBauche Truck can capitalize on its local dominance to attract larger fleet operators and expand service agreements.