Insights

AI tooling value Decision Lab builds AI tooling to improve antifragility, efficiency, and cost reduction, presenting a clear value proposition for clients seeking measurable financial returns from operational data.

Discrete-event growth Recent engagement on high-fidelity simulation and discrete-event modeling with Gousto and Warrington tote replenishment indicates capability to handle complex supply chains and logistics optimization opportunities.

Industry partnerships Active collaboration with notable clients (St Basils, Porterbrook, CorEvitas) and participation in industry events demonstrate credibility and openings for expanding into housing, rail, and healthcare analytics projects.

Mid-market potential Revenue range and employee count position Decision Lab as a small-to-mid-market partner with scalable AI/ML and optimization services suitable for mid-sized enterprises seeking efficiency gains.

Tech-enabled delivery Tech stack and project delivery approach across Jupyter, React, WordPress, and form-based tools suggest adaptability for client-facing dashboards, data-driven decision platforms, and rapid prototype development.

Similar companies to Decision Lab

Decision Lab Tech Stack

Decision Lab uses 8 technology products and services including Jupyter, Siemens, React, and more. Explore Decision Lab's tech stack below.

  • Jupyter
    File Sharing
  • Siemens
    IT
  • React
    Javascript Frameworks
  • Microsoft Word
    Office Suites
  • WordPress Block Editor
    Page Builders
  • Microsoft Project
    Project Management
  • YouTube
    Video Players
  • Gravity Forms
    Web Platform Extensions

Media & News

Decision Lab's Email Address Formats

Decision Lab uses at least 1 format(s):
Decision Lab Email FormatsExamplePercentage
First.Last@decisionlab.co.ukJohn.Doe@decisionlab.co.uk
100%

Frequently Asked Questions

Where is Decision Lab's headquarters located?

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Decision Lab's main headquarters is located at Loughborough, England United Kingdom. The company has employees across 1 continents, including Europe.

What is Decision Lab's official website and social media links?

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Decision Lab's official website is decisionlab.co.uk and has social profiles on LinkedIn.

What is Decision Lab's NAICS code?

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Decision Lab's NAICS code is 5416 - Management, Scientific, and Technical Consulting Services.

How many employees does Decision Lab have currently?

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As of May 2026, Decision Lab has approximately 14 employees across 1 continents, including Europe. Key team members include Chief Executive Officer: D. B.Head Of Marketing: G. W.Head Of Applied Solutions: P. R.. Explore Decision Lab's employee directory with LeadIQ.

What industry does Decision Lab belong to?

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Decision Lab operates in the Business Consulting and Services industry.

What technology does Decision Lab use?

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Decision Lab's tech stack includes JupyterSiemensReactMicrosoft WordWordPress Block EditorMicrosoft ProjectYouTubeGravity Forms.

What is Decision Lab's email format?

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Decision Lab's email format typically follows the pattern of First.Last@decisionlab.co.uk. Find more Decision Lab email formats with LeadIQ.

When was Decision Lab founded?

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Decision Lab was founded in 2011.

Decision Lab

Business Consulting and ServicesEngland, United Kingdom11-50 Employees

Decision Lab is a UK-based consultancy that develops AI-enabled tooling designed to improve antifragility, efficiency, and cost effectiveness by converting operational data into tangible financial outcomes. Drawing on expertise in AI and ML, simulation, and mathematical optimization, the company helps organizations navigate complexity across strategic, tactical, and operational processes. The work supports evidence-based decision making and aims to deliver performance improvements. Based in Loughborough, East Midlands, the firm operates within the business consulting and services sector.

A recent development involves a collaboration with Gousto to develop ToteSim, a high-fidelity, data-driven model of the Warrington facility's blue tote replenishment system, created over a five-month sprint. This engagement demonstrates the firm's approach to applying simulation-informed analysis to real-world operational challenges.

Section iconCompany Overview

Headquarters
Loughborough, England United Kingdom
NAICS Code
5416 - Management, Scientific, and Technical Consulting Services
Founded
2011
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Decision Lab's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Decision Lab's revenue is estimated to be in the range of $1M$10M

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