Insights

AI tooling value Decision Lab builds AI tooling to deliver antifragility, efficiency, and cost reductions, presenting a clear value proposition for firms seeking better operational data insights and measurable financial returns.

Industry and use Operating in business consulting and services with expertise in AI/ML, simulation and mathematical optimization, the company targets strategic, tactical, and operational improvements, suggesting cross-sell opportunities into clients needing robust decision-support tools.

Recent expansions Recent activities include ToteSim development with Gousto and hiring additions like Asma, signaling growth, more capabilities, and potential expansion into logistics and supply chain optimization services for prospective clients.

Client network Notable partnerships with Porterbrook, St Basils, and Gousto indicate experience across transportation, housing/charities, and consumer/grocery sectors, offering multi-sector case studies and references to accelerate closing with similar organizations.

Growth signals Revenue bracket ($1M–$10M) and a lean team size (11–50 employees) imply agility and room for scalable solutions, presenting opportunities for mid-market organizations seeking high-impact AI-driven process improvements.

Similar companies to Decision Lab

Decision Lab Tech Stack

Decision Lab uses 8 technology products and services including Docker, WordPress, CircleCI, and more. Explore Decision Lab's tech stack below.

Media & News

Decision Lab's Email Address Formats

Decision Lab uses at least 1 email format:
Decision Lab Email FormatsExamplePercentage
First.Last@decisionlab.co.ukJohn.Doe@decisionlab.co.uk
100%

Frequently Asked Questions

What is Decision Lab's official website and social media links?

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Decision Lab's official website is decisionlab.co.uk and has social profiles on LinkedIn.

How much revenue does Decision Lab generate?

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As of August 2026, Decision Lab's annual revenue is estimated to be $1M - $10M.

What is Decision Lab's NAICS code?

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Decision Lab's NAICS code is 5416 - Management, Scientific, and Technical Consulting Services.

How many employees does Decision Lab have currently?

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As of August 2026, Decision Lab has approximately 14 employees across 1 continents, including Europe. Key team members include Chief Executive Officer: D. B., Chief Sales And Marketing Officer: N. H. and Head Of Marketing: G. W. Explore Decision Lab's employee directory with LeadIQ.

What industry does Decision Lab belong to?

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Decision Lab operates in the Business Consulting and Services industry.

What technology does Decision Lab use?

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Decision Lab's tech stack includes Docker, WordPress, CircleCI, MongoDB, PostgreSQL, Microsoft 365, HubSpot and DigitalOcean Web Hosting.

What is Decision Lab's email format?

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Decision Lab's email format typically follows the pattern of First.Last@decisionlab.co.uk. Find more Decision Lab email formats with LeadIQ.

When was Decision Lab founded?

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Decision Lab was founded in 2011.
Decision Lab logo

Decision Lab

Business Consulting and ServicesEngland, United Kingdom11-50 Employees

Decision Lab is a UK-based consultancy that develops AI-enabled tooling designed to improve antifragility, efficiency, and cost effectiveness by converting operational data into tangible financial outcomes. Drawing on expertise in AI and ML, simulation, and mathematical optimization, the company helps organizations navigate complexity across strategic, tactical, and operational processes. The work supports evidence-based decision making and aims to deliver performance improvements. Based in Loughborough, East Midlands, the firm operates within the business consulting and services sector.

A recent development involves a collaboration with Gousto to develop ToteSim, a high-fidelity, data-driven model of the Warrington facility's blue tote replenishment system, created over a five-month sprint. This engagement demonstrates the firm's approach to applying simulation-informed analysis to real-world operational challenges.

Section iconCompany Overview

NAICS Code
5416 - Management, Scientific, and Technical Consulting Services
Founded
2011
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Decision Lab's revenue is estimated to be in the range of $1M - $10M

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