Decision Lab Employee Directory
Business Consulting and ServicesEngland, United Kingdom11-50 Employees
Decision Lab is a UK-based consultancy that develops AI-enabled tooling designed to improve antifragility, efficiency, and cost effectiveness by converting operational data into tangible financial outcomes. Drawing on expertise in AI and ML, simulation, and mathematical optimization, the company helps organizations navigate complexity across strategic, tactical, and operational processes. The work supports evidence-based decision making and aims to deliver performance improvements. Based in Loughborough, East Midlands, the firm operates within the business consulting and services sector. A recent development involves a collaboration with Gousto to develop ToteSim, a high-fidelity, data-driven model of the Warrington facility's blue tote replenishment system, created over a five-month sprint. This engagement demonstrates the firm's approach to applying simulation-informed analysis to real-world operational challenges.