Decooda Employee Directory
Market ResearchGeorgia, United States11-50 Employees
Decooda is a market research firm based in Atlanta, Georgia, that specializes in translating customer interactions into explanations of behavior. In a setting where researchers often rely on shared data and methods, Decooda emphasizes identifying the underlying factors that drive what customers do and why they act. The company applies this approach to interpreting customer feedback, predicting product success, and identifying the drivers of product and experience performance. With a small to mid-sized team, Decooda serves clients seeking actionable insights to inform product decisions and experience design across multiple channels. It operates within the market research field, focusing on deeper, behavior-based understanding of customer interactions rather than generic analyses. In March 2022, North Highland acquired Decooda.
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