Insights

Innovative Research Approach Decooda utilizes advanced techniques such as cognitive psychology, deep learning, and AI to deliver highly accurate customer insights, making it a strong partner for clients seeking cutting-edge market analysis solutions.

Recent Acquisition Opportunity Since being acquired by North Highland, Decooda is positioned for growth in change management and transformation projects, presenting potential cross-selling opportunities to organizations engaged in digital and customer experience initiatives.

Niche Market Focus Operating with a lean team of 11-50 employees and generating revenue up to 1 million dollars, Decooda offers tailored market research services ideal for mid-sized companies looking for specialized, data-driven insights.

Competitive Edge Decooda’s emphasis on uncovering the 'what and why' behind customer behaviors gives it a distinctive advantage over peers, appealing to businesses aiming to deepen customer understanding and optimize engagement strategies.

Technology-Driven Insights With a tech stack that includes tools like Fastly, Nginx, and Google Fonts API, Decooda leverages modern technology to enhance real-time data analysis, offering prospects the benefit of faster, more reliable market feedback.

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Decooda Tech Stack

Decooda uses 8 technology products and services including Statcounter, Fastly, WordPress, and more. Explore Decooda's tech stack below.

Statcounter
Analytics
Fastly
Content Delivery Network
WordPress
Content Management System
Google Fonts API
Font Scripts
LinkedIn
Online Community Software
Material Design Lite
UI Frameworks
Nginx
Web Servers
Twitter
Widgets

Media & News

North Highland acquires Decooda.
North Highland, the leading change and transformation consultancy, has acquired Decooda, a Forrester-recognized scalable data platform that uses cognitive psychology, deep learning, and AI to accurately analyze customer interactions and reveal critical insights across numerous channels in real-time.
Mar 16, 2022 | www.prnewswire.com

Decooda's Email Address Formats

Decooda uses at least 1 format(s):

Decooda Email Formats	Example	Percentage
FLast@decooda.com	JDoe@decooda.com	35%
First.Last@decooda.com	John.Doe@decooda.com	15%
FLast@decooda.com	JDoe@decooda.com	35%
First.Last@decooda.com	John.Doe@decooda.com	15%

Frequently Asked Questions

Where is Decooda's headquarters located?

Decooda's main headquarters is located at 3340 Peachtree Road Northeast Atlanta, Georgia 30326 United States. The company has employees across 2 continents, including North AmericaEurope.

What is Decooda's phone number?

You can contact Decooda's main corporate office by phone at

+1-678-761-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Decooda's official website and social media links?

Decooda's official website is decooda.com and has social profiles on LinkedIn.

How much revenue does Decooda generate?

As of December 2025, Decooda's annual revenue is estimated to be $11M.

What is Decooda's SIC code NAICS code?

Decooda's SIC code is 8999 - Services, Not Elsewhere Classified NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does Decooda have currently?

As of December 2025, Decooda has approximately 18 employees across 2 continents, including North AmericaEurope. Key team members include President: J. W.Customer Experience Automation: A. D.Cognitive Text Analyst: A. G.. Explore Decooda's employee directory with LeadIQ.

What industry does Decooda belong to?

Decooda operates in the Market Research industry.

What technology does Decooda use?

Decooda's tech stack includes StatcounterFastlyWordPressGoogle Fonts APILinkedInMaterial Design LiteNginxTwitter.

What is Decooda's email format?

Decooda's email format typically follows the pattern of FLast@decooda.com. Find more Decooda email formats with LeadIQ.

When was Decooda founded?

Decooda was founded in 2010.

Decooda

Q: What is Decooda's official website and social media links?

Decooda's official website is decooda.com. Decooda has social profiles on LinkedIn.

Q: How many employees does Decooda have currently?

Decooda has approximately 18 employees.

Q: What technology does Decooda use?

Decooda's tech stack includes jQuery Migrate, HeadJS, Google Fonts API, Google Analytics, LinkedIn.

Q: What is Decooda's NAICS code?

Decooda's NAICS code is 54191 (Marketing Research and Public Opinion Polling).

Market ResearchGeorgia, United States11-50 Employees

At Decooda our focus is simple – in an open-source world where researchers use the same data, tools, algorithms and methods, it's no wonder research results get lost in the sea of sameness.  Decooda has proven it is different. Our insights are based on better insight ingredients.  The result is that we know what matters most - the "what and why" behind customer behaviors.  Over the last several years, we have successfully leveraged these techniques to analyze customer feedback, predict product success, perform product and experience key driver analysis and perform copy and ad testing - to name just a few.

Company Overview

Headquarters: 3340 Peachtree Road Northeast Atlanta, Georgia 30326 United States
Phone number: +1-678-761-****
Website: decooda.com
SIC Code: 8999 - Services, Not Elsewhere Classified
NAICS Code: 54191 - Marketing Research and Public Opinion Polling
Founded: 2010
Employees: 11-50