Acquisition by North Highland Decooda has been acquired by North Highland, a prominent change and transformation consultancy. This acquisition opens up potential sales opportunities as Decooda's innovative data platform can now be leveraged alongside North Highland's capabilities to provide enhanced services to clients.

Unique Data Analysis Technique Decooda stands out in the market research industry with its unique approach to customer behavior analysis. By using cognitive psychology, deep learning, and AI, Decooda accurately analyzes customer interactions in real-time. This distinct methodology can be a strong selling point to attract clients seeking advanced insights and predictive analytics.

Revenue Range Alignment Decooda falls within the revenue range of $10M - 50M, similar to other key players in the market research sector such as Maru Group, dscout, and Fuel Cycle. This alignment indicates that Decooda operates in a financially stable segment with potential clients familiar with similar revenue scales.

Robust Tech Stack With a robust tech stack that includes Facebook Pixel, MySQL, and LinkedIn, Decooda demonstrates a strong technological infrastructure to support its offerings. Highlighting the advanced tools and technologies used can position Decooda as a tech-savvy and capable partner for clients in need of sophisticated data analysis solutions.

Expertise Recognition by Forrester Decooda's expertise has been recognized by Forrester, a reputable research and advisory firm. Being acknowledged by notable industry players like Forrester can enhance Decooda's credibility and provide a competitive edge when approaching potential clients who value industry validation and expertise.