Industry Leadership As the leading voice representing over 90 percent of hardwood plywood and veneer manufacturing in North America, the Decorative Hardwoods Association offers strategic access to a consolidated industry market, ideal for targeting companies involved in hardwood products and engineered flooring.

Sustainability Focus The recent launch of Environmental Product Declarations underscores the company’s emphasis on eco-friendly practices and transparency, providing opportunities to promote sustainable building materials and environmental certifications to environmentally conscious clients.

Educational Outreach Their new AIA-approved continuing education programs for architects and designers open avenues for strategic partnerships, sponsorships, or content marketing aimed at industry professionals who influence project specifications and purchasing decisions.

Strategic Collaborations Partnerships with major hotel chains and associations indicate a strong foothold in hospitality and commercial markets, creating potential sales channels for high-quality hardwood products and custom solutions within large-scale construction and renovation projects.

Digital Presence Utilizing advanced technologies like AWS and Drupal for digital content delivery positions the association as a modern, tech-savvy organization, which can be leveraged to engage prospects through targeted digital campaigns, webinars, and online resources aimed at industry stakeholders.