Healthcare market leverage Deft Research operates in healthcare market research with a focus on patient and member insights, presenting opportunities to expand syndicated services or deepen custom research engagements for health plans, providers, and pharma clients seeking smarter care journeys and competitive benchmarking.

MAPD disruption tool Recent news indicates a new MAPD Disruption Tool launching on October 1st, 2026, enabling tracking of benefits category changes that influence member switching. This creates a potential upsell opportunity to health plans and insurers needing actionable analytics for retention and plan design.

Acquisition heritage History of acquisition by Integrity Marketing suggests access to a broader distribution network and advisor ecosystem, enabling cross-sell of Deft Research’s Medicare plan prospect insights to a larger advisor and distribution channel.

Financial viability With annual revenue in the range of tens of millions and a focused client base in healthcare brands, there is potential to scale through expanded syndicated services, tiered research offerings, and higher-value custom studies for larger health systems and insurers.

Tech and security readiness Utilizing AWS, data privacy and security tooling (Mimecast, KnowBe4) and analytics platforms (Piwik, Piwik PRO Core) positions Deft Research to offer secure, scalable data solutions and dashboards for risk-averse healthcare clients seeking compliant market intelligence.