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Wellness and Fitness ServicesTexas, United States51-200 Employees

Defyned Brands is a mid-sized wellness and fitness company based in Austin, Texas. It began as a single-store operation focused on delivering results through supplements that use high-quality ingredients and prioritize the customer experience. In more than ten years, the business has expanded into product development, brand marketing, and multi-channel retail, and it now owns five lifestyle supplement brands while operating more than fifty stores under the 5 Star Nutrition banner.

Its offerings target individuals seeking health and wellness improvements, leveraging a portfolio of brands and a retail network to provide accessible products grounded in reputable ingredients. The company sits in the wellness space as a creator of products, a marketer of brands, and a retailer with multiple distribution channels. A notable recent development was the February 2022 introduction of Project Muscle Series by Anabolic Warfare, alongside the hiring of a chief technology officer in October 2021, reflecting ongoing expansion and leadership focus.

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