DEJ

Market ResearchMassachusetts, United States2-10 Employees

🚀 Beyond technology categories—aligning decisions with business outcomes.
Technology evaluation is broken. Organizations are forced to navigate one-size-fits-all categories, opinion-driven rankings, and complex vendor landscapes—often without a clear link to business impact. DEJ is changing that.

We drive impact by:
✔️ Empowering users to identify their own tech leaders
✔️ Connecting technology with user outcomes
✔️ Delivering adaptive, applicable, fact-based insights
✔️ Mapping the path to top user performance
✔️ Measuring the business impact of technology deployments
✔️ Raising awareness of leaders in innovation

Our Core Principles

DEJ is built on six principles that set a new standard for technology evaluation:
🔹 User Empowerment – Insights should be adaptable and personalized for decision-makers.
🔹 Adaptivity – Evaluations must evolve with technology and business needs.
🔹 Collaboration – Uniting fact-based insights with diverse industry perspectives.
🔹 Outcomes-Driven Clarity – Technology should be measured by its true business impact.
🔹 Transparency – Visibility into how insights are created and delivered.
🔹 Inclusivity – Addressing diverse needs and approaches across the tech landscape.

DEJ is transforming technology evaluation to make it user-powered, more transparent, and outcomes-driven. Join us in reshaping tech evaluation. Follow us for exclusive insights ahead of our upcoming big announcement.

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