Expanding Facility Footprint Dejana Truck and Utility Equipment has demonstrated its growth strategy through the opening of a new 90,000-square-foot facility in Kansas City, Missouri, highlighting opportunities to supply additional equipment, attachments, and accessories to support their expanded manufacturing and distribution capabilities.

Innovation and Product Launches With the launch of the CloseOut solution in 2019, Dejana shows a commitment to innovative product offerings that streamline processes for clients, indicating potential for partnerships around complementary technologies or customized solutions for work truck and utility equipment enhancement.

Market Position and Growth As a subsidiary of Douglas Dynamics with a revenue range of $50M to $100M, Dejana has a solid market presence in the North American work truck and van attachments sector, presenting opportunities to introduce advanced tools, aftermarket parts, or upgraded components to their existing product lines.

Technological Integration Utilizing a diverse tech stack including Workato, HubSpot, and Microsoft Outlook, Dejana emphasizes digital integration which opens avenues for supply and integration of complementary software solutions, automation tools, or cloud-based systems to enhance operational efficiency.

Industry Collaborations Dejana’s recent collaborations and expansions suggest a proactive approach to growth, providing opportunities to offer specialized equipment, aftermarket upgrades, and maintenance services aimed at supporting their broad network of clients in the work truck and utility equipment industry.