Expansion in key markets Del Taco has been rapidly expanding its presence by opening new locations in popular markets like Orlando, Florida, and Chesapeake, Virginia. This expansion presents a significant sales opportunity for targeting new customers in these regions.

Product innovation With the introduction of new menu items such as the Snickerdoodle Shake, Del Taco showcases a commitment to product innovation. Leveraging these unique offerings can attract customers seeking novel dining experiences, creating avenues for increased sales.

Merger and acquisition synergies Following its integration with Jack in the Box in 2022 and merger with Naugles Corp. in 1988, Del Taco has capitalized on synergies to enhance its market presence. Leveraging these strategic partnerships can unlock cross-selling opportunities and drive sales growth.

Competitive positioning Ranked alongside major competitors like Taco Bell, Chipotle Mexican Grill, and Torchy's Tacos, Del Taco demonstrates a strong competitive positioning in the Mexican fast-food segment. Understanding and leveraging competitive advantages can help in capturing market share and boosting sales.

Innovative technology adoption Utilizing technologies like Google Ads, Crazy Egg, and Accruent, Del Taco exhibits a tech-forward approach in its operations. Leveraging data-driven insights from these tools can enhance targeted marketing efforts, optimize sales strategies, and drive revenue growth.