New Locations Expansion Del Taco has recently opened new locations in Virginia, Florida, and North Carolina, presenting an opportunity to establish a presence in these regions and capitalize on the initial excitement generated by these new openings.

Merger History Advantage The merger with Naugles Corp. in 1988 provides Del Taco with a historical advantage and potentially offers cross-selling opportunities leveraging the combined brand recognition and customer base.

Unique Menu Offerings Del Taco's menu boasting made-to-order Mexican items paired with American favorites like burgers and shakes, including innovative offerings like the Snickerdoodle Shake, gives a competitive edge and potential for cross-selling to diverse customer preferences.

Revenue Comparison Insights In comparison to similar companies like Taco Bell and Chipotle Mexican Grill with significant revenue figures, positioning Del Taco as a cost-effective alternative could be a strategic pitch point for engaging price-sensitive customers or those looking for variety in their fast-casual dining choices.

Tech Integration Approach Utilizing a tech stack featuring tools like Google Ads and jQuery showcases Del Taco's modern approach to customer engagement and marketing. Leveraging and customizing these tech solutions further presents an opportunity to enhance customer experiences and drive sales.