Strategic Partnerships Delaware Life actively engages in high-profile partnerships such as with Andretti Global and BlackRock to expand distribution and product applicability. Sales opportunities include co-branded products, sponsor-driven marketing alliances, and leveraging these partnerships to access new customer segments and channels.

Crypto Enabled The company has recently introduced bitcoin exposure within fixed indexed annuities through a collaboration with BlackRock, signaling a willingness to blend digital assets with traditional retirement products. Explore partnerships or product extensions with crypto-forward platforms, fintech distributors, and advisers targeting tech-savvy investors.

Innovative Products Delaware Life has released PrimeStart Bonus 10 and fixed index annuities with premium bonuses, highlighting an emphasis on feature-rich products. Opportunities exist to position enhanced guarantees, premium bonus structures, and downside protection to advisors seeking differentiated retirement solutions.

Industry Recognition Consistent inclusion in Barron’s 100 Best Annuities and Ward’s 50 Life-Health Top Performer underscores credibility and market validation. Use these accolades in sales enablement to build trust with brokers, RIAs, and employers evaluating stable, award-winning carriers.

Technology & Experience The tech stack indicates a modern, customer-focused approach with Salesforce, analytics-driven processes, and collaborative tools. This suggests readiness for digital sales journeys, efficient onboarding, and scalable servicing partnerships with distributors seeking streamlined implementation and superior client experiences.