Innovative Product Launches Delaware Life consistently introduces new fixed index annuity products, such as Target Income Choice and PrimeStart Bonus 10, demonstrating a focus on innovative, flexible, and attractive retirement solutions that meet market demand.

Recognition and Awards The company has received notable industry recognition, including being named the best annuities for guaranteed income and flexibility by Barron’s, which can be leveraged to build trust and credibility with prospective clients and partners.

Strategic Partnerships Recent collaborations, such as the partnership with Mydupr, indicate Delaware Life's openness to integrating technology and expanding distribution channels, creating sales opportunities through enhanced service offerings.

Market Focus With an emphasis on fixed index annuities and guaranteed income solutions, Delaware Life targets a growing segment of investors seeking reliable retirement income, presenting a compelling opportunity for sales outreach to financial advisors and institutional clients.

Technology Adoption Utilization of diverse tech tools like iPipeline, OneTrust, and Node.js shows a focus on modernizing operations and customer engagement strategies, which could facilitate integration with sales partners’ platforms for better client servicing.