Expansion through acquisitions De'Longhi has been actively acquiring companies in the coffee machine industry, such as La Marzocco and Eversys. This presents a sales opportunity to introduce and cross-sell De'Longhi's diverse product range to a wider customer base acquired through these acquisitions.

Partnerships for enhanced offerings By partnering with companies like La Marzocco International and COFE, De'Longhi is enhancing its coffee experience offerings. Sales professionals can leverage these partnerships to bundle products and services, providing customers with a complete coffee solution.

New product launches for market penetration The recent launch of the Eletta Explore coffee machine and high-end features by De'Longhi has garnered positive reviews. Sales teams can capitalize on these new product offerings to penetrate new markets and attract customers seeking innovative coffee solutions.

Leadership appointment for market growth With the appointment of Eliza Woolston Sheffield as president of De'Longhi America, sales representatives have the opportunity to leverage her leadership to drive market growth and form strategic partnerships in the espresso and specialty coffee categories.

Innovative technology for competitive edge De'Longhi's tech stack includes modern technologies like Angular and Microsoft, reflecting a commitment to innovation. Sales development representatives can highlight these technological advancements to showcase the company's competitive edge to tech-savvy customers.