Product Innovation KitchenAid consistently introduces innovative products like designer stand mixers, versatile coffee makers, and multitasking appliances, creating opportunities for upselling and cross-selling to existing customers.
Partnership Expansion Collaborations with retailers like Coles Supermarkets Australia Pty provide KitchenAid with expanded distribution channels and access to new customer bases, opening doors for increased sales and brand visibility.
Market Differentiation KitchenAid's focus on launching unique products such as the Gas-on-Glass Cooktop and the grain and rice cooker sets them apart in the competitive market, attracting customers seeking innovative kitchen solutions.
Brand Loyalty Opportunities The release of exclusive designer versions like the Evergreen stand mixer with premium features such as a walnut wood bowl enhances brand loyalty and creates opportunities for targeted marketing campaigns to drive sales.
Diversified Product Portfolio With a diverse range of kitchen appliances spanning from mixers to cooktops to coffee makers, KitchenAid can offer comprehensive solutions to customers' kitchen needs, facilitating bundled product sales and package deals.
KitchenAid uses 8 technology products and services including theTradeDesk, DoubleClick Floodlight, SiteCatalyst, and more. Explore KitchenAid's tech stack below.
| KitchenAid Email Formats | Percentage |
| First_Last@kitchenaid.com | 73% |
| FirstLast@kitchenaid.com | 10% |
| First@kitchenaid.com | 9% |
| First.Last@kitchenaid.com | 8% |
ManufacturingMichigan, United States10001+ Employees
Here for the making since 1919. Food may feed the body, but making feeds the soul. And that feeds us. It's why we make everything from stand mixers, to food processors, to cooktops. A world of products with a single purpose: to make sure you get the most out of making. So whether you cook, bake, or blend, anything you want to do in the kitchen, you can do with KitchenAid.
Company Overview
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Funding & FinancialsKitchenAid's revenue is in the range of $1B
Funding & FinancialsKitchenAid's revenue is in the range of $1B
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