Strategic partnerships KitchenAid has been actively forming partnerships with various companies like Alemais Rae Pty, Coles Supermarkets Australia Pty, and Avenue C. Leveraging these partnerships can open up new sales channels and opportunities for collaboration within the industry.

Innovative product launches KitchenAid's recent launch of a genius multitasking appliance and a grain and rice cooker showcases their commitment to innovation. Sales teams can capitalize on these unique offerings to attract customers looking for cutting-edge kitchen solutions.

Exclusive color selection With the introduction of Blue Salt as the color of the year, KitchenAid demonstrates a focus on aesthetics and design. Highlighting the appeal of exclusive colors can be a selling point to target customers interested in fashionable and trendy kitchen appliances.

Media agency engagement Signing with media agencies like Avenue C reveals KitchenAid's investment in marketing and advertising strategies. Sales development representatives can align their sales pitches to emphasize brand visibility driven by strong media partnerships.

Brand reputation Despite challenges like the stolen appliance case, KitchenAid's brand remains highly regarded in the market. Leveraging the brand's reputation for quality and innovation can be a persuasive selling point when engaging with potential customers.