Integrated Product Portfolio Following its full merger with AJR Filtration in January 2023, Delta Pure's filtration products are now part of a broader, integrated portfolio available through AJR. This presents an opportunity to cross-sell or bundle filtration solutions, leveraging the enhanced product range to meet diverse customer needs.

Market Expansion Potential With recent acquisition activity in related sectors, such as UFP Technologies' acquisition of AJR Filtration, there is increased market visibility and potential for expansion into new customer segments and industrial markets, especially in healthcare and automation sectors.

Technological Engagement Delta Pure's use of modern web tools like Google Analytics, Google Tag Manager, and open web standards indicates a commitment to digital engagement and data-driven marketing strategies. This allows sales teams to target high-interest customers more effectively and optimize outreach efforts.

Financial Opportunity With a revenue ranging from $10M to $25M, the company shows steady market presence in the filtration industry. Targeting mid-sized manufacturing firms and companies with similar revenues can yield strategic sales growth opportunities.

Industry Positioning Operating in the automation machinery manufacturing industry with a focus on filtration solutions, Delta Pure (now part of AJR) is positioning itself as a reliable supplier with quick lead times and flexible ordering, which are key decision drivers for customers in industrial and healthcare markets seeking efficiency and reliability.