Market focus Target institutions and industrial segments requiring precise fluid metering such as housekeeping, food service, food processing, warewash, laundry, car wash, beverage, dairy, agriculture, irrigation, and plant engineering to expand cross-selling of chemical dispensing systems, metering pumps, and injectors.

Growth potential Leverage a mid-market revenue range and 51-200 employees to position DEMA for mid-size project wins and long-term service contracts, particularly in sectors with high compliance and reliability needs for fluid control and dosing.

Product expansion Highlight Rocket XL and venturi/peristaltic technologies to upsell larger flow applications and multi-chemistry metering, emphasizing compatibility with ½” NPT piping and flexible barbs for diverse chemistries.

Digital channels Capitalize on e-commerce and digital presence (Shopify, MySQL, Google Cloud) to run targeted campaigns, online demonstrations, and self-service quotes for institutional buyers, expanding reach beyond traditional channels.

Key contacts Engage recently appointed Marketing Communications Manager and Customer Service leadership to accelerate outbound prospecting, nurture campaigns, and implementation support for new installations and system integrations.