Customer Engagement Demo Sport's focus on offering expert bootfitting, rental services, and a 'try before you buy' policy suggests an opportunity to introduce personalized marketing tools and loyalty programs that enhance customer experience and increase repeat visits.

Service Expansion The presence of a full-service repair shop with advanced ski and snowboard maintenance capabilities positions Demo Sport to cross-sell maintenance products and accessories, as well as expanding into related sports equipment repairs.

Seasonal Diversification With summer offerings like paddleboard clinics and mountain bike tours, there is potential to promote cross-seasonal equipment sales and develop targeted marketing campaigns for year-round activity participation.

Digital Payment Optimization Integration with multiple digital payment options such as Venmo, Google Pay, and American Express indicates an opportunity to streamline online and in-store transactions, improving sales conversion and customer convenience.

Local Market Opportunities Demo Sport's location in San Rafael and Tiburon, alongside its small team size, suggests a focus on community-based marketing and local partnerships that could drive increased foot traffic and regional brand loyalty.