Insights

Market Positioning Sporting Life's focus on offering high-quality, well-known brands in active lifestyles positions it as a premium retailer targeting consumers who value performance and style, creating opportunities for premium and exclusive product collaborations.

Expansion Potential With its ongoing e-commerce expansion and new website development, Sporting Life is investing in digital channels, providing avenues for partnerships with technology providers and digital marketing solutions to further boost online sales.

Customer Engagement The company's emphasis on innovation and excellent customer service indicates a strong foundation for personalized marketing and loyalty programs that can enhance customer retention and lifetime value.

Security and Loss Prevention Recent partnership with Blackbird Security across multiple locations highlights a focus on security solutions, opening opportunities for advanced loss prevention technologies and security services as the company grows geographically.

Competitive Edge Sporting Life’s recognition for trending sneaker styles and top product picks suggests a keen understanding of current market trends, creating opportunities for collaborations on exclusive product lines or trend-driven marketing campaigns.

Sporting Life Tech Stack

Sporting Life uses 8 technology products and services including CIM Technologies, jsDelivr, Azure SQL, and more. Explore Sporting Life's tech stack below.

  • CIM Technologies
    Cad & Graphics
  • jsDelivr
    Content Delivery Network
  • Azure SQL
    Database
  • Google Fonts API
    Font Scripts
  • Axonify
    Learning Management System
  • Yoast SEO
    Search Engines
  • Web Font Loader
    Web Fonts
  • Apache
    Web Servers

Sporting Life's Email Address Formats

Sporting Life uses at least 1 format(s):
Sporting Life Email FormatsExamplePercentage
First.Last@sportinglife.caJohn.Doe@sportinglife.ca
50%
First.Last@sportinglife.caJohn.Doe@sportinglife.ca
50%

Frequently Asked Questions

What is Sporting Life's phone number?

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You can contact Sporting Life's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Sporting Life's official website and social media links?

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Sporting Life's official website is sportinglife.ca and has social profiles on LinkedIn.

What is Sporting Life's NAICS code?

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Sporting Life's NAICS code is 44-45 - Retail Trade.

How many employees does Sporting Life have currently?

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As of December 2025, Sporting Life has approximately 1K employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Financial Officer: H. I.Founder And Chief Executive Officer: R. B.Owner And President: T. T.. Explore Sporting Life's employee directory with LeadIQ.

What industry does Sporting Life belong to?

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Sporting Life operates in the Retail industry.

What technology does Sporting Life use?

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Sporting Life's tech stack includes CIM TechnologiesjsDelivrAzure SQLGoogle Fonts APIAxonifyYoast SEOWeb Font LoaderApache.

What is Sporting Life's email format?

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Sporting Life's email format typically follows the pattern of First.Last@sportinglife.ca. Find more Sporting Life email formats with LeadIQ.

When was Sporting Life founded?

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Sporting Life was founded in 1979.

Sporting Life

RetailOntario, Canada1001-5000 Employees

The Sporting Life is invigorating, fun, and satisfying; its ski, après ski and everything in between. It is beach time with the kids or spin class at the club. From perfecting your swing to getting back on the old bike, the Sporting Life is hiking the trails of Algonquin or lounging on a boat in the Andaman Sea. The Sporting Life is the good life, and our customers are living it! 

Sporting Life is a place where our customers can find the best, quality, brand name fashion and sports equipment that supports the active and energetic lifestyle that our customers live and love. 

Sporting Life opened in 1979 with the belief that we could offer quality products and well-known brands that enhance our customer’s active lifestyle. Sporting Life has experienced consistent growth over the years, which can be attributed to innovation and excellent customer service, becoming a respected retailer who is known for top-of-the-line sports equipment and fashion.

Section iconCompany Overview

Phone number
NAICS Code
44-45 - Retail Trade
Founded
1979
Employees
1001-5000

Section iconFunding & Financials

  • $50M$100M

    Sporting Life's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Sporting Life's revenue is estimated to be in the range of $50M$100M

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