Established Loyalty Denny's Auto Inc. has a strong reputation built on customer loyalty and repeat business, presenting an opportunity to develop targeted retention and referral programs that leverage their existing customer relationships.

Industry Acquisition Since being acquired by Epicor Software in 2019, Denny's Auto benefits from access to advanced CRM features and industry-specific technology solutions, which can be upscaled or customized to enhance their service offerings.

Market Expansion With revenues estimated between $25M and $50M and a long-standing presence in Salt Lake City, there is potential to expand marketing efforts into neighboring regions or segments to attract new fleet and personal vehicle clients.

Digital Engagement Denny's Auto utilizes a modern tech stack including Google Analytics and Contentsquare, indicating an openness to digital marketing and online customer engagement strategies that could be further optimized for lead generation.

Fleet Service Growth Given their service to both personal and fleet vehicles, there's an opportunity to deepen fleet management partnerships by offering tailored maintenance packages or fleet tracking solutions, expanding revenue streams.