Leadership Change Recent leadership promotion to CEO Tyler Rancourt suggests a potential shift in strategic priorities and renewed focus on growth initiatives, presenting an opening for sales outreach around product expansion, partnerships, and channel development.

Small Team, Niche Focus With a lean 2-10 employee base and a core emphasis on natural antimicrobial oral care, there is a potential need for scalable B2B solutions, co-branding opportunities, or white-label arrangements to support growth without heavy internal ops.

Growth Readiness Reported revenue between 1M and 10M indicates a company in a growth phase that may be seeking new distribution channels, e-commerce optimization, or premium product lines to accelerate top-line expansion.

Digital/Tech Stack Active use of WordPress, e-commerce-ready tooling, Zendesk for support, and secure email gateway suggests openness to integrations, CRM enhancements, and customer experience improvements to drive repeat purchases and loyalty.

Natural Oral Health Niche Brand positioning around Truly Natural solutions and proprietary herbal blends aligns with retailers and dental professionals seeking natural, salon-grade oral care; ideal for partnerships with health-focused channels, dental clinics, and specialty retailers.