Robotic-Assisted Solutions DePuy Synthes has successfully launched VELYS Robotic-Assisted Solution for total knee replacement, indicating a strong focus on innovative and technology-driven solutions. This presents a sales opportunity for offering advanced robotics systems to healthcare institutions seeking to enhance their orthopedic surgical capabilities.

Product Expansion The recent launch of the MatrixSTERNUM Fixation System and TriLEAP Lower Extremity Anatomic Plating System highlights DePuy Synthes' commitment to expanding its product portfolio. Sales representatives could leverage these new products to upsell to existing clients or target new customers looking for cutting-edge medical devices in orthopedic surgeries.

Partnerships & Integration DePuy Synthes has been actively integrating with companies like Ortoma AB and partnering with GE Healthcare for distribution agreements. Sales development representatives can explore collaborations with these partner companies to bundle products or offer comprehensive orthopedic solutions to a wider customer base, potentially increasing sales opportunities.

Acquisition Synergies Having been acquired by J&J in 1998, DePuy Synthes is part of a larger healthcare conglomerate. Leveraging the resources and network of Johnson & Johnson can open doors for cross-selling opportunities across different segments of the healthcare industry, enabling sales professionals to tap into diverse markets for revenue growth.

Competitive Positioning With a comprehensive orthopedic product portfolio and strategic collaborations, DePuy Synthes competes effectively in the medical equipment manufacturing industry. Sales teams can leverage the company's established reputation and diversified offerings to differentiate their sales pitch and capture market share from competitors, positioning DePuy Synthes as a preferred partner for orthopedic solutions.