Regional Market Leadership Dernières Nouvelles d'Alsace (DNA) holds a dominant position in the Alsace region with 19 local editions and a daily circulation of approximately 185,000 copies, presenting opportunities for localized advertising campaigns and community-focused content partnerships.

Digital Engagement Growth With around 50,000 daily visitors to its website, DNA demonstrates a significant digital presence that can be leveraged for digital advertising, sponsored content, and data-driven targeted marketing solutions.

Advertising Technology Stack Utilizing platforms like Taboola, Outbrain, Bing Ads, and Google Tag Manager indicates openness to programmatic advertising and audience targeting services, ideal for expanding ad offerings for clients seeking regional digital visibility.

Medium-Sized Audience Operating within a revenue range of 1 to 10 million dollars and employing up to 1,000 staff, DNA offers a balanced scale for customized sales solutions that cater to local and regional advertisers with moderate budgets.

Growing Digital Shift As a regional newspaper with a strong print legacy, DNA is positioned to expand its digital offerings and explore innovative content or revenue models, creating opportunities for sales of digital subscriptions, content sponsorships, and multimedia campaigns.