Market Position Derryberry Public Relations operates in a competitive industry with a revenue range of 25 to 50 million dollars, positioning it as a mid-sized firm with growth potential in the public relations and communications sector.

Service Portfolio The firm offers a comprehensive suite of services including media relations, crisis management, strategic planning, branding, and event promotion, presenting multiple cross-selling opportunities to clients seeking integrated communication solutions.

Client Engagement With recent staffing additions like a new account manager, the company appears to be expanding its team to better serve a growing client base, indicating opportunities for tailored vertical-specific marketing strategies.

Technological Edge Utilizing a diverse tech stack including WordPress, MySQL, and SEO tools like Yoast suggests an emphasis on digital marketing and online presence, which could be leveraged to attract clients looking for tech-savvy PR partners.

Growth Markets Given the company's regional base in Chattanooga and its aspiration for expansion, targeting local and regional organizations seeking to improve their public relations presence offers a promising avenue for business development.