Sustainable Initiatives DeSerres' partnership with TerraCycle and the launch of a recycling program indicate a strong commitment to sustainability, creating opportunities to offer eco-friendly products and recycling solutions to environmentally conscious customers.

Extensive Market Presence With 34 modern stores across Canada and a strong online platform, DeSerres has a broad customer reach, providing sales opportunities through both in-store and e-commerce channels in the arts and crafts sector.

Customer Segmentation DeSerres serves a diverse customer base, including artists, students, children, and hobbyists, suggesting potential for targeted product bundles, promotional campaigns, and customized offerings tailored to different user groups.

Growth Potential Operating within a revenue range of up to one billion dollars and competing with notable industry players, DeSerres presents opportunities for product expansion, exclusive collaborations, and premium or niche arts supplies.

Technology Utilization Use of advanced tech stack elements like cart functionality, back-in-stock alerts, and integrations with Pinterest offers avenues to enhance online customer engagement, personalized recommendations, and digital marketing strategies.