Tailored Design Services Design Direction offers personalized interior design solutions for both residential and commercial clients, providing opportunities to cross-sell complementary products such as custom furniture, window coverings, and decorative accessories targeted at clients seeking complete makeover packages.

Expanding Customer Base With a focus on new construction, remodeling, and redecoration projects, there is potential to target homebuilders, real estate developers, and commercial property managers to expand project volume and develop long-term partnerships.

Upselling Product Lines The company's extensive product range including hardwood, tile, carpeting, and window coverings opens avenues for bundling services and products, encouraging clients to upgrade or add premium options during their design and renovation process.

Digital Engagement Opportunities Utilizing their current tech stack and online presence, there is an opportunity to enhance digital marketing efforts, showcase portfolio projects, and run targeted campaigns to attract new clients seeking high-quality, personalized interior design services.

Market Differentiation By emphasizing their bespoke, client-focused approach and professional installation partnerships, Design Direction can position itself as a premium service in the regional market, appealing to clients willing to invest in high-end, personalized interior solutions.